Groundrich loves money, gold, gems, and everything expensive. He uses credit cards strategically, uses long-term and buy-and-hold strategies, delays gratifications, invests in tangible assets, and makes tax-conscious investment decisions. The only times that he ever goes back to the big city of the Psymonster World are when he needs to drop off a big load of golden coins or buy a new treasure chest because his old one was stolen by a thief. Although Groundrich is quite wasteful, greedy, acquisitive, materialistic, and avaricious, he is always the best at collecting money, gems, and gold when he searches for them everywhere to put them in his treasure chest. Half of the time, they end up appearing out of nowhere – so it is probably a good thing that he is also extremely rich for money.
He is an obese copper groundhog with brown eyes, a beige underbelly, a black nose, green gloves and slippers, and his tail has a light grayish-green bag with a green money sign.
- In etymology, Groundrich is made from the combined words of Groundhog and Rich.